{"id":95,"date":"2026-05-11T12:35:17","date_gmt":"2026-05-11T12:35:17","guid":{"rendered":"https:\/\/bostonrelocationinsider.com\/?p=95"},"modified":"2026-05-11T12:35:17","modified_gmt":"2026-05-11T12:35:17","slug":"new-balance-has-reinvested-in-bostons-sports-landscape-especially-track-and-its-paying-off","status":"publish","type":"post","link":"https:\/\/bostonrelocationinsider.com\/?p=95","title":{"rendered":"New Balance has reinvested in Boston\u2019s sports landscape \u2014 especially track \u2014 and it\u2019s paying off"},"content":{"rendered":"
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If you\u2019ve spent any time in north Brighton, or happen to commute in and out of Boston on Interstate 90, it\u2019s hard to miss New Balance\u2019s growing mini-empire at Boston Landing.<\/span><\/p>\n

Read more Four questions the Patriots face with the offseason program set to kick off<\/a><\/p>\n

There\u2019s the New Balance world headquarters, which looks a bit like a massive cruise ship ready to sail west down the Pike. Just next door, the Celtics and Bruins practice at adjacent facilities owned by the Boston-based footwear and apparel giant.<\/span><\/p>\n

And across the street is the state-of-the-art \u201cTRACK at New Balance,\u201d which has already established itself as one of the premier indoor track facilities in the world, among a few dozen other uses.<\/span><\/p>\n<\/div>\n

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Team New Balance Boston, the elite running group based out of the Brighton facility, has spent a decade or so churning out Olympians and national champions, all under the guidance of Olympian and Attleboro native Mark Coogan.<\/span><\/p>\n

Coogan\u2019s a New Balance lifer, from qualifying for the 1996 Olympic marathon in Atlanta in a pair of New Balances to his return to the brand to head an elite training group in 2014.<\/span><\/p>\n

\u201cI don\u2019t think I\u2019ve put on another pair of shoes, other than New Balances, since 1993,\u201d he joked.<\/span><\/p>\n

With a relationship spanning 20-plus years, bringing him aboard to coach the group was an obvious one.<\/span><\/p>\n

\u201cHe was a no-brainer,\u201d said Tom Carleo, New Balance\u2019s vice president of running for North America. \u201cI\u2019ve known him for years and years, he\u2019s a very, very dear friend of mine. It\u2019s a very New Balance kind of thing, very connection-based. We like to use that word \u2018family\u2019 a lot, but it was a very family sort of feeling. <\/span><\/p>\n

\u201cIt was the perfect fit. He\u2019s kind of proved that to be the case for the last 10 years or so.\u201d<\/span><\/p>\n

Coogan\u2019s work back at New Balance started with Abbey D\u2019Agostino, a seven-time NCAA champion under Coogan at Dartmouth, who in 2016 reached the Olympics in the 5,000 meters.<\/span><\/p>\n

Vermont native Elle Purrier St. Pierre, who ran collegiately at New Hampshire, and Peabody\u2019s Heather MacLean, a UMass grad, each claimed Olympic spots for the 1,500 meters in Tokyo in 2021.<\/span><\/p>\n

Purrier St. Pierre won an indoor world championship in the 3,000 meters, returned to the Olympics in Paris in 2024 (teammate Emily Mackay made those Games, too), and has set a number of American records running for New Balance.<\/span><\/p>\n

Outside of Purrier St. Pierre, the team has undergone plenty of evolution. New Zealander Kimberley May and Britons Alex Millard and Shannon Flockhart all joined the team for 2026 after standout careers at Providence College, along with Mattapoisett\u2019s Margot Appleton and 800-meter US champion Roisin Willis.<\/span><\/p>\n

For the trio of Providence products, joining the team came down to two things: Coogan\u2019s track record of success, and their own connection with New Balance.<\/span><\/p>\n

\u201cWe all had NIL [deals] in college, so we worked with the brand first, we had a relationship with everyone, which made it really easy,\u201d May said. \u201cIt felt very family. They do preach family a lot [at New Balance], and we felt that. We wanted to go to a brand that feels like home.\u201d<\/span><\/p>\n

Homegrown stars like Purrier St. Pierre and MacLean (who left the team last summer) have been, naturally, a marketing dream.<\/span><\/p>\n

\u201cI grew up in Massachusetts, so I was always aware of this team and really looked up to them, especially Elle going to school in New England,\u201d said Appleton. \u201cI just thought it was really cool, seeing them at lesser-known schools \u2026 I definitely always looked up to them, and that made it extra special coming to the group.\u201d<\/span><\/p>\n

\u201cIt\u2019s cool that my team is having a little bit of that influence,\u201d Coogan added.<\/span><\/p>\n

For high school runners local or otherwise, New Balance is everywhere, particularly since the construction of the TRACK allowed the company to bring two of its marquee events \u2014 New Balance Indoor Nationals, the most prestigious meet on the high school indoor track calendar, and the New Balance Indoor Grand Prix \u2014 in-house.<\/span><\/p>\n

Massachusetts high school meets have come to Boston Landing, too, from run-of-the-mill dual meets to the MIAA Meet of Champions.<\/span><\/p>\n

Read more Sun coach Rachid Meziane is focused on giving Connecticut fans the best his team can<\/a><\/p>\n

\u201cWe want to treat these kids like the athletes they should be treated as,\u201d Carleo said. \u201cSome of those meets were run in a very old-school format, and if a kid was playing another sport, they were experiencing a lot more of a professional, polished feel when they got to that highest level of national competition. We wanted to replicate, and go even beyond, that.\u201d<\/span><\/p>\n

High school athletes don\u2019t have access to the lower floors at the TRACK, where New Balance\u2019s investment in running further shines.<\/span><\/p>\n

On one side of the hallway of the second floor is Team New Balance Boston\u2019s personal space, which features room to relax and recover with hot and cold therapy, massage, and more available to the athletes.<\/span><\/p>\n

On the other is New Balance\u2019s \u201cSports Research Lab,\u201d where the rubber meets the road on product development.<\/span><\/p>\n

Behind one door is the \u201csmash lab,\u201d where stress-testing machines are designed to extract every ounce of information (and, in turn, performance) from the litany of shoes strewn around the room.<\/span><\/p>\n

Behind another is the \u201crun lab,\u201d where athletes can step onto a dual-belt treadmill for testing, with dozens of cameras and sensors keeping a watchful eye.<\/span><\/p>\n

Then there are testing spaces for tennis, basketball, baseball, and football (both American and otherwise), and even a turf treadmill to test footwear meant for grass.<\/span><\/p>\n

If there\u2019s anything about performance \u2014 athletic, footwear, or apparel \u2014 that can be measured, they\u2019re probably measuring it on Guest Street.<\/span><\/p>\n

That data is especially necessary as a post-Covid running boom has coincided with a growing supershoe arms race, as each of the major running companies tries to build the lightest, fastest, springiest carbon-plated shoe on the market.<\/span><\/p>\n

\u201cThe product at the end of the day needs to really work for athletes,\u201d Carleo said. \u201cThey\u2019ve become more discerning than they used to be. A 3:40 marathoner now really cares about trying to run 3:34 the next year. It used to be, just finish it and hang the medal up in your office cube or something. And now it\u2019s, \u2018can I run all the majors?\u2019 or \u2018can I someday get close to three hours?\u2019 \u201d<\/span><\/p>\n

It\u2019s been a strong couple of years on the business side for New Balance, which claimed $9.2 billion in revenue in 2025 \u2014 a 19 percent uptick over 2024 and nearly triple its revenue from 2020 \u2014 while competitors like Nike saw retail sales decline.<\/span><\/p>\n

Some of that success has been renewed interest in New Balance\u2019s \u201cdad shoes\u201d inventory. Partnering with global superstars like two-way baseball phenom Shohei Ohtani and US Open tennis champion Coco Gauff didn\u2019t hurt, either. <\/span><\/p>\n

\u201cWe used to go to Europe, and you wouldn\u2019t see a ton of New Balance over there,\u201d Coogan said. \u201cGo to Europe now, there\u2019s New Balance all over the place. We were in Tokyo for the [track and field] world championships and it\u2019s hilarious walking down the street, there\u2019s New Balance stuff all over the place.\u201d<\/span><\/p>\n

But running has always been at the core of it all for New Balance, from Boston\u2019s place at the epicenter of the 1970s running boom to a similar phenomenon taking place in the 2020s. Staying true to Boston is crucial, too.<\/span><\/p>\n

Along with building practice facilities for the Celtics and Bruins, New Balance has a long-standing partnership with the Red Sox. The Patriots recently opened the New Balance Athletics Center in Foxborough.<\/span><\/p>\n

Add in partnerships with Boston College and UMass Boston, plus everything going on at the TRACK, and you see just how much New Balance is building on its home turf.<\/span><\/p>\n

\u201cWe just felt strongly that really doing more in the city that\u2019s hosted us for so many years was really important,\u201d Carleo said. \u201cWe do a lot of it here in our backyard, but a lot of the things that we tested, learned here, we\u2019re able to expand around the world.\u201d<\/span><\/p>\n

Read more With a win Wednesday over visiting Nashville, the Revolution\u2019s season will have come full circle<\/a><\/p>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

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