{"id":4162,"date":"2026-07-03T11:03:30","date_gmt":"2026-07-03T11:03:30","guid":{"rendered":"https:\/\/bostonrelocationinsider.com\/?p=4162"},"modified":"2026-07-03T11:03:30","modified_gmt":"2026-07-03T11:03:30","slug":"healey-leans-into-states-history-in-the-first-tv-ad-of-her-reelection-campaign","status":"publish","type":"post","link":"https:\/\/bostonrelocationinsider.com\/?p=4162","title":{"rendered":"Healey leans into state\u2019s history in the first TV ad of her reelection campaign"},"content":{"rendered":"
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Governor Maura Healey is leaning into the star-spangled spirit of the country\u2019s 250th anniversary in the first television ad of her reelection campaign. <\/span><\/p>\n

Read more \u2018Total opposite of unity\u2019: Trump\u2019s 250th approach diverges from Ford\u2019s in the bicentennial<\/a><\/p>\n

\u201cTwo hundred fifty years ago, Massachusetts stood up to a tyrant for freedom and fairness, and we\u2019re still standing up for what\u2019s right,\u201d a male narrator says in the 30-second spot, set to the intro of \u201cI\u2019m Shipping Up to Boston\u201d by the Dropkick Murphys.<\/span><\/p>\n

Past the patriotic symbolism, the ad, set to air on broadcast networks Saturday, looks to highlight the pillars of the Arlington Democrat\u2019s still relatively low-gear campaign: tackling the state\u2019s affordability crisis and shielding Massachusetts residents from the the federal impacts onhealth care and abortion rights, albeit without mentioning President Trump by name. <\/span><\/p>\n<\/div>\n

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\u201cWe stand together on what matters most: making Massachusetts more affordable; defending health care and abortion rights; protecting our people and communities,\u201d Healey says in the 30-second spot, dubbed \u201cStand Up.\u201d<\/span><\/p>\n

\u201cAnd I\u2019ll stand up to anyone who gets in our way.\u201d<\/span><\/p>\n

The ad, which Healey\u2019s campaign described as a five-figure buy, is the latest sign the race isentering a new phase. <\/span><\/p>\n

Two other dark money groups began running ads last week promoting the governor\u2019s efforts to lower healthcare costs and build more housing. One of the non-profit groups, Running Point MA, relied on some of the same clips now featured in Healey\u2019s new campaign spot \u2014 a shot of the governor talking to two women in a grocery store, another of Healey shaking hands with a construction worker\u2014 to craft its own ad. <\/span><\/p>\n

Read more Boston Legacy FC, NWSL hoping to ride the wave of the World Cup<\/a><\/p>\n

So-called social welfare organizations like Running Point aren\u2019t bound by the same rules prohibiting coordination with candidates that super PACs are. Though such groups can\u2019t get involved in political campaigns, they \u201cmay engage in some political activities, so long as that is not its primary activity,\u201d according to IRS regulations.<\/span><\/p>\n

Healey officially launched her reelection campaign in January with a video with some of the same clips and touting her efforts to take on Trump, who she accused of \u201craising costs, taking away our health care, and tearing families apart.\u201d<\/span><\/p>\n

Fighting the Republican president has been another central message of her reelection bid, and one that\u2019sfamiliarfor the first-term Democrat: Healey rose to prominence as a high-profile Trump antagonist when she was attorney general. <\/span><\/p>\n

Though she\u2019s runningunopposed in the Democratic primary, two well-funded Republicans are vying for Healey\u2019s job. One of the Republicans, Mike Minogue, has already spent millions on television advertising, pouring $14.5 million dollars of his own money into the race through the end of May.<\/span><\/p>\n

Brian Shortsleeve, a former MBTA executive also vying for the GOP nomination, has put $1 million of his own cash into his campaign.<\/span><\/p>\n

Read more Erdogan\u2019s warm ties with Trump offer Turkey an edge ahead of NATO summit<\/a><\/p>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

The ad, which Governor Maura Healey\u2019s campaign described as a five-figure buy, is the latest sign the governor’s race is entering a new phase. <\/p>\n","protected":false},"author":1,"featured_media":4161,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics"],"yoast_head":"\nHealey leans into state\u2019s history in the first TV ad of her reelection campaign - Boston Relocation Insider<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bostonrelocationinsider.com\/?p=4162\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Healey leans into state\u2019s history in the first TV ad of her reelection campaign - 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