{"id":3811,"date":"2026-06-28T19:37:43","date_gmt":"2026-06-28T19:37:43","guid":{"rendered":"https:\/\/bostonrelocationinsider.com\/?p=3811"},"modified":"2026-06-28T19:37:43","modified_gmt":"2026-06-28T19:37:43","slug":"jenny-jacksons-the-shampoo-effect-may-be-the-most-ipswich-book-ever","status":"publish","type":"post","link":"https:\/\/bostonrelocationinsider.com\/?p=3811","title":{"rendered":"Jenny Jackson\u2019s \u2018The Shampoo Effect\u2019 may be the most Ipswich book ever"},"content":{"rendered":"<article>\n<div>\n<p><span>Author Jenny Jackson\u2019s second novel \u2014 \u201cThe Shampoo Effect,\u201d out June 30 \u2014 could double as a love letter to Massachusetts\u2019 coastline.<\/span><\/p>\n<p>Read more <a href=\"https:\/\/bostonrelocationinsider.com\/?p=3809\">Comedian Bill Maher is set to receive Mark Twain Prize at Kennedy Center<\/a><\/p>\n<p><span>The story takes place in a fictional seaside village, but the very real North and South Shores provide atmospheric color: fried clams at Woodman\u2019s of Essex, hot toddies made with honey from Russell Orchards, wedge salads at the 1640 Hart House. On a tour of the Crane Estate \u2014 where Jackson worked summers as a cater waiter as a teen \u2014 protagonist Caroline Lash connects with a Crocs-wearing conservationist, Van, who works for the Trustees of Reservations. In his impassioned pursuit for cleaner shores and protected wildlife, Caroline falls for him, only to learn his former childhood sweetheart\/recent-enough ex, Bailey, is pregnant with their child \u2014 and it\u2019s <i>all<\/i> anyone can talk about. <\/span><\/p>\n<\/div>\n<div>\n<p><span>While Jackson\u2019s 2023 debut, \u201cPineapple Street,\u201d inhabited the charmed, brownstone-lined \u201cFruit Streets\u201d of Brooklyn Heights, where the author resides with her family, her new novel is an homage to her hometown of Ipswich. In \u201cShampoo,\u201d nepo baby Caroline is the recipient of a writing fellowship and trades her life in New York publishing for Greenhead, Mass., which shares the name of Essex County\u2019s ravenous, beach-plaguing flies \u2014 an insect Jackson aptly deems \u201cthe pit in the cherry.\u201d The narrative switches between Caroline and the perspectives of Bailey and other members of her and Van\u2019s lifelong friend group. But Caroline\u2019s role as an awkward newcomer anchors the plot. <\/span><\/p>\n<div>\n<div>\n<div><span>Get Starting Point<\/span><\/div>\n<div><span>A guide through the most important stories of the morning, delivered Monday through Friday.<\/span><\/div>\n<div>\n<div><label>Enter Email<\/label><\/p>\n<div><button>Sign Up<\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><span>The novel was, in part, inspired by two local legends: former Pats QB Tom Brady \u2014 and his mid-aughts breakup with Longmeadow native Bridget Moynahan, whose pregnancy shared headlines with his budding relationship with supermodel Gisele B\u00fcndchen \u2014 and novelist and fellow Ipswich-ian, John Updike, who famously examined the throes of erotic restlessness in his own backyard in 1968\u2019s \u201cCouples.\u201d (In it, Updike renamed his \u2018Not Ipswich\u2019 town Tarbox, which happens to be the name of Caroline\u2019s Updike-esque benefactor\u2019s own Great American Novel.)<\/span><\/p>\n<p><span>Jackson, whose day job is as the vice president and editorial director of fiction at Alfred A. Knopf, says she sent Updike\u2019s son, Michael Updike, an advanced reader copy and letter explaining her intent to channel his father\u2019s legacy. She didn\u2019t want to \u201cBad Art Friend\u201d the late writer\u2019s Ipswich years, but Michael happily approved and provided additional family lore. (\u201cWe\u2019re now email buddies,\u201d Jackson adds.)<\/span><\/p>\n<p><span>On July 16, the Williams College alumna returns home for a reading of what the hosting Ipswich Public Library has deemed \u201cthe most Ipswich book ever known to man.\u201d Before then, Jackson hopped on a video call with the Globe.<\/span><\/p>\n<p><span><b>Q. <\/b>\u201cPineapple Street\u201d was written during the COVID-19 pandemic, and you\u2019ve said it came from a place of missing socializing and parties. Was there a similar type of longing that you channeled here, as well?<\/span><\/p>\n<p><span><b>A. <\/b>One of the things that people with young children wrestle with is that your time is not your own, and your friends are no longer the primary relationship of your life. You get married, but when you have children, you don\u2019t get to choose who you spend your Saturdays with. A lot of my relationships at this point in life take place mostly on text message. So, this is a little bit of a wish fulfillment, of what would it be like if I got to still be with my best friends every day.<\/span><\/p>\n<p><span><b>Q.<\/b> Privilege is a recurring theme in your novels \u2014 \u201cPineapple Street\u201d was about generational wealth and marriage, but \u201cThe Shampoo Effect\u201d does something different, almost New England. What did you want to explore in this novel?<\/span><\/p>\n<p><span><b>A.<\/b> I walked to \u201cPineapple Street,\u201d not [with my] knives sharpened, but I was ready to make fun of those characters. With \u201cThe Shampoo Effect,\u201d it\u2019s not as satirical. I love these characters and all of their foibles.<\/span><\/p>\n<p><span>Van has a kind of privilege that he isn\u2019t really aware of, but that has made him culturally different than someone like Bailey, who is not from a hyper-educated, old money family. Bailey makes decisions that are not as high class as Van. And Van, without realizing it, passes a lot of judgment on her for her consumerism or what she eats, what she drinks, how she keeps her house. There are all these micro-differences in the different kinds of privilege that they have that make them clash with each other.  <\/span><\/p>\n<p>Read more <a href=\"https:\/\/bostonrelocationinsider.com\/?p=3808\">\u2018Finally, I want people to see it.\u2019  Maine exhibition showcases a homegrown artist\u2019s body of work.<\/a><\/p>\n<p><span><b>Q. <\/b>As an editor, has your relationship with your writers shifted at all? Do you see them as peers? Go to them for advice? <\/span><\/p>\n<p><span><b>A. <\/b>I have a lot of church and state rules that I try to keep. I would never give a new writer a draft of my book to read because I get paid to edit their books. They don\u2019t get paid to look at mine. Part of my job as an editor is to be their strongest champion, so when I\u2019m working on their books, I want them to forget that I\u2019m a writer. I want them to feel like their book is the only thing, because they deserve to have that feeling. <\/span><\/p>\n<p><span>But I\u2019m able to have much more informed conversations with [fellow authors] about the emotional texture of publication; like, talking to them about how to deal with bad reviews, when to respond and not respond to sort of online chatter. <\/span><\/p>\n<p><span><b>Q. <\/b>In a similar vein, several of the well-known titles you\u2019ve worked on \u2014 \u2018Yesteryear,\u2019 \u2018Crazy Rich Asians,\u2019 \u2018Tomorrow and Tomorrow and Tomorrow\u2019 \u2014 explore the \u2018insider-outsider\u2019 dynamic, and it appears in your own work, as well. What do you think draws you to this idea?<\/span><\/p>\n<p><span><b>A.<\/b> It\u2019s really funny that that has clearly arisen as my main interest. That\u2019s less me thinking, <i>that\u2019s something I should write about;<\/i> it\u2019s truly how I view the world. I just have this deep interest in cultural groups from an anthropological perspective \u2014 whether that cultural group is a new summer camp or a workplace or a family or a group of friends. <\/span><\/p>\n<p><span>The outsider coming in is the absolute best fresh-eyed lens to explore a place. It\u2019s sort of like when you walk into someone else\u2019s house and it smells like lemons here, and the person who lives there has no idea it does. You get that clarity about a group if you\u2019re entering through a newcomer\u2019s eyes. <\/span><\/p>\n<\/p>\n<p><span><b>Q. <\/b>The s<i>hampoo effect<\/i>, as a concept,was something I had to look up on Urban Dictionary \u2014 so, how would you describe it to readers before they pick up the book?<\/span><\/p>\n<p><span><b>A. <\/b>It\u2019s a hangover phenomenon. It\u2019s like the hair of the dog. But, for me, it\u2019s about how some things never really leave your system, or you\u2019ve become so immersed in something, that if you\u2019ve always loved someone and situations change, you\u2019re still going to have that love for them. It\u2019s about the way that these long-term relationships are really just never going to fully wash out. <\/span><\/p>\n<p><span><i>Interview was edited and condensed.<\/i><\/span><\/p>\n<p><span><i>Jenny Jackson for Ipswich Public Library with Tidal Pages Bookshop. Ipswich Community House, Living Faith Church, 31 North Main St., Ipswich. <\/i><i>Registration required<\/i><i>. <\/i><i>Additional events July 13 at OceanCliff Hotel in Newport, R.I., and Sept. 17 at Beacon Hill Books.<\/i><\/span><\/p>\n<p>Read more <a href=\"https:\/\/bostonrelocationinsider.com\/?p=3806\">\u2018Avatar: Fire and Ash,\u2019 plus more new movies and TV shows to watch this weekend<\/a><\/p>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Pineapple Street&#8221; author and longtime Knopf editor Jenny Jackson returned to the North Shore for her second novel, which Ipswich Public Library has deemed \u201cthe most Ipswich book ever known to man.\u201d<\/p>\n","protected":false},"author":1,"featured_media":3810,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-3811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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