{"id":3313,"date":"2026-06-22T11:35:38","date_gmt":"2026-06-22T11:35:38","guid":{"rendered":"https:\/\/bostonrelocationinsider.com\/?p=3313"},"modified":"2026-06-22T11:35:38","modified_gmt":"2026-06-22T11:35:38","slug":"the-university-of-vermont-is-struggling-will-spending-175-million-for-athletics-help","status":"publish","type":"post","link":"https:\/\/bostonrelocationinsider.com\/?p=3313","title":{"rendered":"The University of Vermont is struggling. Will spending $175 million for athletics help?"},"content":{"rendered":"
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In May, the president of the University of Vermont, Marlene Tromp, asked state lawmakers for $12 million for the school\u2019s athletics and recreationalrenovations.<\/span><\/p>\n

Read more Virginia company plans to bring battery farms to six towns in Mass.<\/a><\/p>\n

The money, she pleaded, was about much more than sports.<\/span><\/p>\n

Aging locker rooms, uncomfortable arena seats, and a dearth of treadmills are \u201cimpacting students\u2019 willingness to come to UVM,\u201d Tromp said. \u201cWe need those students for the future of this state.\u201d<\/span><\/p>\n<\/div>\n

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The request encapsulates UVM\u2019s strategy to withstand the forces hammeringhigher education: Schools are closing; federal support is going away; and the shrinking population of college-aged young adults is leaving all but the most elite schools fiercely competing for students. This \u201cdemographic cliff\u201d is a five-alarm bell higher education insiders have been ringing for decades, and UVM, the flagship school of a greying state, is feeling the heat. It is suffering through a $12 million budget deficit and expects the incoming class of freshmen students to decline by 15 percent this fall. <\/span><\/p>\n

At this ominous moment, UVM is betting that athletic amenities,such as a bouldering wall, hydrotherapy pools,and a new basketball court, will help balance the scales.<\/span><\/p>\n

Tromp ultimately got the state money and says donors have lined up an additional $51 million. (UVM still needs another $32 million for the renovations.)<\/span><\/p>\n

Once completed, the project will transform the school\u2019s athletic complex and create the largest indoor venue in Vermont, a 5,000-seat space for concerts, events, and sports games of all levels. There will be more gym space for students, shinier offices for coaches, and a hospitality suite for athletics donors. University officials estimate the improvements would and serve both students and everyday Vermonters.<\/span><\/p>\n

Yet more than anything, the project is a not-so-secret admissions ploy, as sportsand the social culture around it become ever-bigger factors in where applicants decide to go to college.<\/span><\/p>\n

\u201cA lot of this is about enrollment needs,\u201d said Dominique Baker, a higher education policy expert at the University of Delaware. \u201cIt\u2019s about trying to ensure that if a student is admitted to both UVM and another institution, that Vermont has a fighting chance.\u201d<\/span><\/p>\n

This is not exactly a new phenomenon. Even in the \u201980s, the so-called Flutie effect \u2014 named for Boston College football great Doug Flutie \u2014 illustrated how a single star athlete can drive a bump in applications. Sports powerhouses, including Alabama and Michigan, draw eyeballs and multimillion-dollar profits from athletics. And smaller local schools, including Stonehill, Nichols College, and the University of New Haven, have beefed up sports programs to lure students.<\/span><\/p>\n

UVM is not expecting to challenge the powerhouses of the NCAA. It does not have a varsity football program, by far the richest of college sports, but is known instead for hockey and basketball. Its men\u2019s soccer team is highly ranked, winning the NCAA Division 1 national championship in 2024, and skiing at nearby mountain resorts is a bonus for many applicants.A high number of UVM students, about 2,500 of 14,000, also play club sports.<\/span><\/p>\n

But Katelyn Figueiredo, a member of the women\u2019s soccer team, said fans at UVM games are mostly other athletes.<\/span><\/p>\n

\u201cThe study body is less interested in traditional sports,\u201d said Figueiredo, who is also a marketing intern for UVM athletics. <\/span><\/p>\n

In a state with an aging population, UVM has long relied on recruiting students from outside Vermont.Currently, almost 80 percent of UVM students come from out of state, the highest share of any flagship public school. <\/span><\/p>\n

But prospective students from elsewhere in New England are increasingly drawn to the tailgate culture and lower tuition costs of Southern schools. And losing them would be a crisis. <\/span><\/p>\n

<\/div>\n

With little state funding, UVM already ranks among the most expensive public universities nationwide, at $70,000 a year for out-of-state students. Most of its revenue is from tuition, although nearly half of current students who are Vermont residents attend school tuition-free. Before 2024, the university had not increased tuition for five straight years.<\/span><\/p>\n

While many universities have emphasized new amenities over the years, the expense of gyms and climbing walls inevitably adds to the ever-higher price for families, research shows.<\/span><\/p>\n

But at UVM, the recreational areas for students are a key weakness. Admissions tours skip the athletic facilities, and with just 7,500 square feet of fitness space, UVM lags other New England public universities. Students in surveys blast the facilities for being \u201cantiquated\u201d and \u201ctoo crowded.\u201d Some prefer to pay for private, off-campus gym memberships instead, according to a UVM student government resolution.<\/span><\/p>\n

In a statement, university spokesperson Adam White called the renovation of the multipurpose center \u201cessential to the high-quality campus experience today\u2019s students expect.\u201d <\/span><\/p>\n

Strategically investing in recreational facilities is a way for UVM to attack its challenges, rather than give in, said Krista Trofka, a government and education expert at commercial real estate firm JLL. <\/span><\/p>\n

Read more \u2018We needed this\u2019: On social media, World Cup visitors celebrate \u2014 and remind us \u2014 what makes this country great<\/a><\/p>\n

\u201cThat being said, we are in something of an arms race related to athletic investment,\u201d she said. \u201cIs it fully sustainable?\u201d<\/span><\/p>\n

When Tromp, the UVM president, lobbied state lawmakers, she cited the small facilities in a recent decision to limit participation in a high school robotics competition. TheHarlem Globetrotters told the school it may no longer be able to play there, she said. <\/span><\/p>\n

Tromp recalled even musicianSting once joked that playing at UVM gave him a weird tinge of nostalgia. <\/span><\/p>\n

\u201cIt\u2019s been a long time since I played at a high school gym,\u201d she quoted him saying in 1991.<\/span><\/p>\n

Upgrading the facilities has long been on UVM\u2019s agenda. The school began construction in 2019, but the COVID pandemic interrupted the work. Steel beams for new buildings went unused, although UVM has completed some piecemeal updates in recent years, including revamping the locker room for hockey and adding training facilities.<\/span><\/p>\n

In the May legislative hearing, UVM director of government relations Wendy Koenig estimated that, once the funding is in hand, the construction would take three years to finish. <\/span><\/p>\n

\u201cYou can tell by what we\u2019re saying this morning that we are motivated to get this done,\u201d she said.<\/span><\/p>\n

Until then, a banner near the existing basketball court that reads \u201cthe wait is almost over,\u201d put up five years ago, is \u201ca running joke on campus,\u201d said UVM student government president Kennedy Connors. <\/span><\/p>\n

\u201cLike, when is the wait over?\u201d <\/span><\/p>\n

Meanwhile, UVM is cutting costs elsewhere. It reduced its annual budget by 3.25 percent this spring and chose to forgo raises for senior leaders. The university is also reevaluating its vast real estate portfolio in Burlington and rural Vermont. It had previously eliminated low-enrollment humanities classes.<\/span><\/p>\n

Brit Williams, an associate professor of education at UVM, said she supports using state money for forward-thinking moves. She also noted the athletics complex will benefit Greater Burlington, which \u201cdoes not have as many spaces and places to host events, to build community.\u201d<\/span><\/p>\n

\u201cWe can\u2019t cut our way to a successful financial future,\u201c Williams said. \u201cI cannot confidently say that [athletics] will be the solution. Not one thing will change the trajectory of our institution. But a bunch of small changes could help move the needle.\u201d<\/span><\/p>\n

And Vermont and its colleges need to make bold moves to galvanize shrinking cities and retain residents, said Kevin Chu, executive director of the Vermont Futures Project, a nonprofit think tank that promotes economic growth in the state. <\/span><\/p>\n

Green Mountain, Goddard, and Sterling colleges all closed recently, and the Vermont towns around them are struggling in their absence. The school-age population in the state is also declining at an alarming rate. <\/span><\/p>\n

In that sense, Chu said, $12 million is an investment in the next generation of Vermont talent. Given the state\u2019s small size, even a small amount goes a long way.<\/span><\/p>\n

\u201cPart of the pitch is that the investment would yield returns for Vermont,\u201d Chu said. \u201cWe\u2019re either going to be a leader for what to do or what not to do.\u201d<\/span><\/p>\n

In the meantime, students such as native Vermonter Oliver Szott are excited for the changes. The success of men\u2019s soccer boosted pride in Vermont sports, and games for Vermont Green FC, a pre-professional team that has its home matches at UVM, sell out \u201cpractically immediately,\u201d Szott said. <\/span><\/p>\n

For applicants to UVM, Szott can see how athletics would be a \u201cdifferentiating factor\u201d against other options, he said. <\/span><\/p>\n

\u201cWhether it will be successful in increasing enrollment,\u201d he said, \u201cthat is yet to be seen.\u201d<\/span><\/p>\n

Read more Wu backs former aide in primary challenge against veteran Democrat, directly targeting state Senate leadership<\/a><\/p>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

Facing slumping enrollment and a budget deficit, the University of Vermont is making a big investment in athletics facilities.<\/p>\n","protected":false},"author":1,"featured_media":3312,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"\nThe University of Vermont is struggling. Will spending $175 million for athletics help? - Boston Relocation Insider<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bostonrelocationinsider.com\/?p=3313\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The University of Vermont is struggling. 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