{"id":2447,"date":"2026-06-11T09:03:51","date_gmt":"2026-06-11T09:03:51","guid":{"rendered":"https:\/\/bostonrelocationinsider.com\/?p=2447"},"modified":"2026-06-11T09:03:51","modified_gmt":"2026-06-11T09:03:51","slug":"with-the-world-cup-here-one-final-question-remains-has-ted-lasso-made-soccer-more-popular-in-the-united-states","status":"publish","type":"post","link":"https:\/\/bostonrelocationinsider.com\/?p=2447","title":{"rendered":"With the World Cup here, one final question remains: Has \u2018Ted Lasso\u2019 made soccer more popular in the United States?"},"content":{"rendered":"
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Upon initial consideration, the lasting lessons of \u201cTed Lasso\u201d are the frequent aphorisms and epigrams deployed by the title character on the Apple TV hit show about a big-hearted, open-minded, hopeful-but-silently-hurting Division 2 college football coach who heads to England to coach Premier League futbol<\/i>.<\/span><\/p>\n

Read more \u2018Student of the game\u2019 Carlton Davis returns for second season with the Patriots eager to continue growth as a cornerback<\/a><\/p>\n

Be a goldfish. (Don\u2019t let a bad experience or memory linger. Forget about it!)<\/span><\/p>\n

Believe. (Reiterated in a sign affixed above the exit to his AFC Richmond team\u2019s locker room.) <\/span><\/p>\n<\/div>\n

\n

And perhaps the most popular one: Be curious, not judgmental. (Emphasizes one of the show\u2019s overriding themes: The world is a better place when you keep an open mind, ask questions, and are willing to accept and even celebrate the people around you for who they are.)<\/span><\/p>\n

\u201cThe show resonated because it\u2019s about people first and soccer second,\u201d said Ali Krieger, an American soccer legend who won two World Cups while playing for the United States. \u201cYou didn\u2019t need to have a deep understanding of soccer to connect with the show, and arrived at a time when people were craving that optimism and that connection and that hope.\u201d<\/span><\/p>\n

\u201cTed Lasso\u201d debuted in August 2020, seven years after the title character, played by Jason Sudeikis, debuted in an NBC Sports commercial for its Premier League coverage. Developed by Sudeikis, Brendan Hunt (Sudeikis\u2019s close friend, who plays his loyal, quirky, and highly literate assistant coach, Willis Beard), Bill Lawrence (\u201cScrubs,\u201d \u201cShrinking\u201d), and Joe Kelly, the show has had three seasons, with a fourth featuring Lasso coaching a women\u2019s team coming in August.<\/span><\/p>\n

It was a massive hit \u2014 according to \u201cDeadline,\u201d its third season streaming on Apple TV totaled 16.9 billion viewing minutes. It arrived during the COVID-19 pandemic, when a show with a lead character guided by hope felt like a gift.<\/span><\/p>\n

And its impact is felt beyond Lasso\u2019s memorable turns of phrase. Taking one of them to heart \u2014 yep, be curious, not judgmental \u2014 there are two questions about the show that must be asked, and before the start of the World Cup feels like the proper time.<\/span><\/p>\n

Those two questions: Did it do soccer \u2014 the tactics, strategies, culture, and camaraderie of a team \u2014 justice? And did \u201cTed Lasso\u201d make soccer more popular in the United States?<\/span><\/p>\n

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Close to the real thing?<\/h4>\n<\/div>\n<\/div>\n

Taylor Twellman, the former Revolution star and current Apple TV soccer commentator, is a big fan of the show. He knows Sudeikis, a genuine sports fan, and has met Hunt for a long lunch to talk soccer. But he says there is one early plot point in particular where his disbelief wasn\u2019t all that willing to be suspended.<\/span><\/p>\n

\u201cIt was like, \u2018Hang on a minute: this is a college football coach, and not even one from D1?\u2019 \u201d he said with a laugh. \u201cCoaching in the Premier League is not that easy, man. That was Jason\u2019s very creative way, in my opinion, of bringing an angle to how the character ends up over there. A lot of soccer people took initial offense, though.\u201d<\/span><\/p>\n

Longtime Revolution broadcaster Brad Feldman was one of those people: \u201cHere\u2019s the thing: when actual credentialed successful American coaches have gone over there, it\u2019s been really hard.\u201d He mentions former US national team coach Bob Bradley. \u201cHis short spell in English soccer, they were just so ready to tear him down,\u201d said Feldman. \u201cThat may be the most far-fetched part of the show.\u201d<\/span><\/p>\n

As far as the actual coaching tactics go, they\u2019re not terribly complicated. When, in the Season 2 finale, kit-man-turned-assistant-coach Nathan Shelley comes up with a strategy called \u201cFalse 9\u201d \u2014 when the striker is replaced by an attacking midfielder in an attempt to throw off the opposing defense \u2014 it is a crucial plotline that (temporarily) enhances his standing.<\/span><\/p>\n

According to Sam Mewis, a former member of the US women\u2019s national team who has played professionally in England, the show\u2019s approach to soccer strategy is fine, but what it does well is make that strategy accessible to fans who are not necessarily diehards.<\/span><\/p>\n

\u201cI think what it did,\u201d said Mewis, \u201cis give new fans an understanding of styles of play. The plotline of Nate, who was the kit man [clubhouse attendant], being the one who understood the tactics, that felt true to me. I know we would never dismiss the kit man\u2019s opinion. They\u2019re so embedded in the game, and so passionate about it.\u201d<\/span><\/p>\n

Krieger noted that coaching is about more than tactics, anyway. \u201cIt\u2019s about dealing with team dynamics, sincerity, relationships, camaraderie, being vulnerable,\u201d she said, noting that one of the subplots is Lasso\u2019s need for therapy and initial resistance to it. \u201cIt\u2019s pretty deep for a show about a fish-out-of-water football coach.\u201d<\/span><\/p>\n

Related: <\/span><\/span>US should advance at the World Cup, bit how far?<\/div>\n

Krieger, Mewis, and Twellman agreed that the show does a super job of getting the prototypes of soccer personalities correct, especially those modeled after some big-name players.<\/span><\/p>\n

\u201cRoy Kent,\u201d said Twellman, citing the grouch-with-a-heart-of-gold AFC Richmond star played by Brett Goldstein, \u201cyeah, he\u2019s definitely Roy Keane, the Irish former captain for Manchester United.\u201d<\/span><\/p>\n

Twellman cited a few other AFC Richmond players, making their professional comparisons, before coming to one that stumped him.<\/span><\/p>\n

Read more Knicks come from 29 down in historic comeback to stun Spurs, take 3-1 lead in NBA Finals<\/a><\/p>\n

It was suggested to Twellman that since he couldn\u2019t spot the comp, maybe the comp was actually him.<\/span><\/p>\n

\u201cThat might be the case,\u201d he said with a laugh. \u201cWe don\u2019t always see in ourselves what others see. Another lesson of the show, right?\u201d<\/span><\/p>\n

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More accessible to fans<\/h4>\n<\/div>\n<\/div>\n

It\u2019s difficult to gauge whether \u201cTed Lasso\u201d has impacted soccer participation or fandom in the United States. Studies suggested the sport was already growing at a decent clip stateside even before the program\u2019s debut. When Apple TV signed a 10-year, $2.5 billion broadcast rights deal with Major League Soccer in June 2022, its executives would not confirm that \u201cTed Lasso\u201d had enhanced the streamer\u2019s interest in the sport, just that it did not hurt.<\/span><\/p>\n

\u201cI just think,\u201d said Twellman, \u201cthat soccer has gotten much more popular over the last 10 years, and \u2018Ted Lasso\u2019 is one, but far from the only, factor in that.\u201d<\/span><\/p>\n

When Tom Caron, the NESN Red Sox studio host who is a co-owner of the Portland Hearts of Pine in USL League One, was asked if the show aided the team\u2019s huge success in the market, he noted that the franchise actually was in the works years ago, before \u201cTed Lasso\u201d premiered.<\/span><\/p>\n

\u201cThe timing might indicate that it did,\u201d said Caron. \u201cOur franchise was being built over the whole arc of the first three seasons of the show. That probably worked out really well for us, hyping up that many more people.\u201d The Hearts of Pine, he noted, will add a women\u2019s team in 2027, which also follows the \u2018Lasso\u2019 arc in a sense.<\/span><\/p>\n

Mewis said what she really thinks the show did is make the sport more accessible to casual fans.<\/span><\/p>\n

\u201cI think there\u2019s this distinction between the already engaged fan who is maybe a season ticket-holder for their local club and pay attention to the game and they know the tactics,\u201c she said. \u201cBut then there\u2019s just also this really casual fan who maybe tunes in every four years during the World Cup or who is just a little bit more loosely paying attention. I think what \u2018Ted Lasso\u2019 did for that casual fan is make soccer more fun through the storytelling. I love how they talk about the game.\u201d<\/span><\/p>\n

Related: <\/span><\/span>Why is France practicing at Bentley University? Perfect grass and complete privacy.<\/div>\n

Hunt, a.k.a. Coach Beard, might have offered the most clear-eyed assessment of the show\u2019s impact on the sport during an interview with the Los Angeles Times in 2021.<\/span><\/p>\n

\u201cPeople who just would not have given two [expletives] about soccer before now maybe at least give one [expletive],\u201d he said. \u201cPeople at least have a respect for it or an appreciation for the scale and magnitude of it and the devotion that it inspires. People can\u2019t blow it off anymore, at the very least.\u201d<\/span><\/p>\n

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To borrow a phrase<\/h4>\n<\/div>\n<\/div>\n

For all of the talk about strategy and growth, it\u2019s those aforementioned aphorisms, coined by \u201cLasso,\u201d that might just have the most tangible effect on the sport.<\/span><\/p>\n

Lisa Wales, the girls\u2019 soccer coach at Marblehead High School, can attest. A big fan of the show, she\u2019s one of surely many coaches across many sports at many levels who have used \u201cbe a goldfish\u201d and \u201cbelieve\u201d and \u201cbe curious, not judgmental\u201d in a quest to inspire a team.<\/span><\/p>\n

Last year, entering their September matchup with powerful Masconomet, winner of 60 regular-season games in a row, the focus was on believing in themselves.<\/span><\/p>\n

Believe, they did.<\/span><\/p>\n

\u201cI kept saying, \u2018You gotta believe, we gotta believe,\u2019 and a couple of kids did, and then everybody else followed,\u201d said Wales. \u201cIf you believe in something, truly believe, you can do it. We beat them, 1-0. We took that from the show. We believed. And our belief was rewarded.\u201d<\/span><\/p>\n

Wales\u2019s anecdote was shared with Krieger, a player of such stature that her retirement party attendees included \u2026 Sudeikis.<\/span><\/p>\n

\u201cI love that story,\u201d said Krieger. \u201cLove it.\u201d<\/span><\/p>\n

She paused. \u201cI don\u2019t know if \u2018Ted Lasso\u2019 was always realistic about soccer. But it was incredibly authentic about people and leadership and culture and the power of beliefs. And that\u2019s why it connected with so many people.\u201d<\/span><\/p>\n

Read more Ipswich boys\u2019 lacrosse players, parents say cigars were tobacco-free, dispute discipline that led to semifinal forfeit<\/a><\/p>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

When Apple TV signed a 10-year, $2.5 billion broadcast rights deal with MLS in 2022, its executives would not confirm that \u201cTed Lasso\u201d had enhanced the streamer\u2019s interest, just that it did not hurt.<\/p>\n","protected":false},"author":1,"featured_media":2446,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport"],"yoast_head":"\nWith the World Cup here, one final question remains: Has \u2018Ted Lasso\u2019 made soccer more popular in the United States? - Boston Relocation Insider<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bostonrelocationinsider.com\/?p=2447\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"With the World Cup here, one final question remains: Has \u2018Ted Lasso\u2019 made soccer more popular in the United States? 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